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JPMorganChase

RP&I Data Visualization and Editorial Guidelines

Project Type

Brand guidelines

Role

Authored and designed a comprehensive brand guide for JPMorganChase's Research, Policy, and Insights team, covering typography, color and data visualization standards, chart construction rules, editorial voice, and accessibility compliance. These brand guidelines currently serve as a shared resource for researchers, designers, and content partners.

Audience

Internal researchers, designers, and communications staff at JPMorganChase.

RP&I Data Visualization and Editorial Guidelines cover

Guide Spreads

Cover
Cover
Brand Name
Brand Name
Typography: Overview
Typography: Overview
Typography: Primary Typeface
Typography: Primary Typeface
Color Overview
Color Overview
Color Compliance
Color Compliance
Components: Chart Construction
Components: Chart Construction
Chart Construction: Line Charts
Chart Construction: Line Charts
Plot Types: Column and Bar
Plot Types: Column and Bar
Applications: Report Look & Feel
Applications: Report Look & Feel
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