What Works Series

Project Type

Brand system design, publication design, and public launch events

Role

Built the visual system for JPMorganChase's “What Works” series from the ground up and served as lead designer across the series. Directed layout, data visuals, and web presentation for briefs on housing affordability, downtown revitalization, and workforce development, among others, while managing production timelines with content and design teams. Aligned messaging with research and government relations teams, and supported launch events with Axios and the U.S. Conference of Mayors in various U.S. markets as part of the Axios–JPMorganChase “Zoom In” series.

Audience

Policymakers, community and civic leaders, business stakeholders, media, and public audiences.